Today, the niche we’re going to dissect for you is an online money-making project focused on a website dedicated to documenting celebrities’ daily lives. In just six short months, it has generated over $200,000 in revenue through affiliate marketing programs.
What’s interesting is that this website only has a dozen or so articles, and Google has indexed only around 40 pages. This means…
The website isn’t continuously updated; rather, it can be completed with updates done once and left to run automatically for subsequent profits.
This is a typical niche website project. However, the webmaster hasn’t chosen a specific industry or product vertical but leverages the influence of celebrities to recommend products.
The greatest advantage of this approach is that it doesn’t require highly specialized knowledge in content creation. It can effortlessly recommend products to users with extremely high conversion rates.
Contents
Website Basic Data
Domain: www.routines.club
Established: November 5, 2023
Webmaster: Hamza Alamtab
Website Focus: Primarily discusses the daily lives of celebrities.
Website Profit: Affiliate marketing, primarily focusing on the Amazon Associates program.
Website Content: Around a dozen articles.
Website Revenue: $200,000 in six months.
Website Profit
It primarily involves embedding Amazon products within articles. Once users purchase products, the webmaster earns corresponding commission payouts.
Amazon Affiliate Application:
To apply for the Amazon Associates program, go to the Amazon platform, scroll down to the bottom, find the “Become an Affiliate” option, click to apply, and follow the instructions.
The webmaster has strategically embedded numerous products in almost every article. Since the articles document celebrities’ daily lives, readers assume that these products are used by the celebrities themselves. Consequently, the conversion rate for product recommendations is relatively high, leveraging what’s known as influencer marketing. It must be said, this webmaster is exceptionally savvy.
Products endorsed by celebrities carry far more persuasive power than those introduced by the webmaster alone.
Let’s take a look at a specific example:
When discussing a celebrity’s preference for drinking Oolong tea at lunchtime, the webmaster includes a link to purchase Oolong tea within the article.
The website documents celebrities’ daily lives and generates a revenue of $200,000 in six months through affiliate marketing.
Upon clicking the link, users are directly redirected to Amazon’s platform. As long as users purchase the product, the webmaster earns a certain percentage of commission.
3.Website Detailed Data
To understand how this website managed to generate over $200,000 in revenue within six months, let’s analyze its detailed data using SEMrush:
- The website solely relies on organic traffic, without any paid traffic campaigns.
- Traffic to the website started in February 2023, indicating that the website was created before that date.
- The website receives over 6,000 organic search traffic monthly.
- It ranks for over 1,000 keywords, with most of them ranking between the third and tenth pages of search engine results, indicating significant potential for future traffic growth.
Analyzing Keyword Rankings and Traffic:
Most of the website’s traffic comes from one article focused on a celebrity named “huberman” (popular scientist Andrew Huberman). Numerous long-tail keywords related to Huberman drive substantial traffic to the site, many of which are product-related, suggesting high conversion potential. For instance:
huberman supplements andrew huberman supplements andrew huberman supplements list andrew huberman testosterone supplements huberman recommended supplements These keywords reflect users’ intent to purchase products directly, resulting in high conversion rates.
Backlink Analysis:
The webmaster began building backlinks for the website in May 2023. Within less than a year, the website has acquired over 160 referring domains and over 400 backlinks. Most of these backlinks point to the website’s homepage and the article about Huberman.
4.Enter Niche Expansion Recommendations
Since the majority of the website’s traffic revolves around Huberman, the strategy is straightforward:
Enter Niche suggestion is to create an English standalone website focused on Huberman. Optimize the homepage for the mentioned long-tail keywords and base the content around Huberman to explore more long-tail keywords. Benefits of this approach:
The website becomes more niche-focused, accelerating its authority growth. Moreover, it’s recommended to design the homepage as a single-page format for better optimization. Following this approach, once a site becomes successful, it can be replicated for additional websites, forming a network of successful sites.
