Can you believe it? By spending just an hour a day writing articles for a pet niche blog, you can earn millions of dollars annually. Let me explain how the niche site “My First Shiba” achieved this.
Today, we’ll discuss a niche blog focused on the Shiba Inu breed: My First Shiba.
As people’s living standards rise, more and more are choosing to own pets, leading to an explosive growth in the pet economy. The global pet market is now valued at over $200 billion and continues to grow. My First Shiba capitalized on this trend by creating a comprehensive site covering Shiba Inu training, breed information, and health tips.
Niche Market Positioning
1. Less Competition
“My First Shiba” targets the specific niche market of Shiba Inus rather than the broader pet industry. The pet market is highly competitive, with many big brands and companies. Competing against them as an individual is challenging. However, focusing on a niche like Shiba Inus reduces competition, as few people create websites dedicated to a single breed.
2. Greater Authority
We can create a highly authoritative Shiba Inu website, covering all aspects of the breed. By providing comprehensive content on Shiba Inus, including training, breed characteristics, and health, we attract users interested in this specific breed. Google favors specialized, authoritative content over general, low-quality content. Our site, solely focused on Shiba Inus, covers all relevant topics, which helps improve our search rankings and establishes us as an authority in this niche.
3. User Preference
From a user’s perspective, they often prefer specialized, niche sites over large, general ones. Our website’s exclusive focus on Shiba Inus makes it appear more professional and trustworthy, attracting more users and increasing revenue.
Traffic Analysis
1. Overall Traffic Analysis
Using analytics tools, we found that the site’s peak natural search traffic reached 120,000 monthly visitors in 2022. However, starting in early 2023, traffic began to decline, stabilizing at around 20,000 monthly visitors in 2024.
The decline was due to a content shift; before 2023, “My First Shiba” was creating content primarily from the founder’s passion for Shiba Inus, resulting in highly specialized, quality content. In 2023, the site expanded its content to cover a broader range of pet-related topics, hiring multiple authors. However, the quality of the content suffered due to the lack of specialized knowledge, leading to a significant drop in traffic. Realizing this, the site removed unrelated content and stabilized its traffic.
2. SEO Analysis
The site ranks for over 12,000 keywords, with 80% being informational, such as “how to care for Shiba Inus,” “Shiba Inu breed information,” and “Shiba Inu breed comparison.” The remaining 20% are high-commercial-value keywords, such as “Shiba Inu sales,” “Shiba Inu food,” and “Shiba Inu products.”
Early articles and keywords focused on introducing the Shiba Inu breed and addressing related issues. While these keywords may not have high commercial value, they have low competition, helping the site quickly gain authority. This strategy indicates that the founder understands SEO. If you’re looking to build a successful niche website, “My First Shiba” provides a great example to follow.
Monetization Strategy
1. Affiliate Advertising
“My First Shiba” includes ads at the bottom of the site. It’s advisable to add ads without disrupting the user experience to increase revenue. Even if ad income is modest, it can still bring in hundreds or thousands of dollars monthly with minimal effort.
2. Product Sales
Initially, “My First Shiba” promoted other people’s products, but now they have their own Amazon store, directing traffic to sell their products. Their store primarily sells various Shiba Inu-related products, with high sales volume. For example, a pet wristband priced at $15, costing around $5, sold over 50,000 units last month.
Since shipping is charged separately, the profit per item is at least $10. This single product alone generates $500,000 in monthly revenue for “My First Shiba.” The store has over ten such high-selling products, meaning the site’s founder likely earns at least $2 million per month.
Conclusion
The key to running a successful Shiba Inu niche website is keyword selection and content creation. Initially, you should target low-competition keywords to quickly build site authority. With a proven successful site like “My First Shiba,” you can use their keywords without the hassle of finding them yourself. The content just needs to be original.
This model is perfect for pet enthusiasts or anyone with spare time. Spending just an hour a day writing articles can generate substantial income—so why not give it a try?
