From the perspective of affiliate marketing, many students have asked me a question like this:
“What should a website look like in order to get approval from affiliate platforms?”
I’ve previously written two articles addressing this question, yet some students still come to ask, and some even send me their websites to review for approval or to identify potential issues if they’ve been rejected by affiliate programs.
To be honest, I can’t really determine what kind of website will get approved. If I could, I’d be rich by now. I could just build websites, get them approved, and sell them. Especially with affiliate programs like FlexOffers where single accounts consistently fetch over $2000.
When we started our advertising affiliate project in October 2022, we immediately built dozens of websites.
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About Affiliate Approval
Many people tend to ask me about the approval rates of various affiliate programs, but there’s a fundamental misunderstanding about what “affiliate approval rates” actually mean. For instance:
You might apply for the SAS program with three websites and get rejected for all of them, leading you to believe that SAS has a zero approval rate.
On the other hand, someone might apply for FlexOffers and get approved with their first site, making them think it’s not as difficult to get approved.
These are just small data points with no significant reference or analytical value.
Sometimes you’re unlucky and can’t get approval for several sites; sometimes you’re lucky and get approval for multiple sites. These fluctuations are unpredictable because…
Affiliate approvals are usually manually reviewed by affiliate managers, which introduces a lot of uncertainty since everyone has different aesthetic preferences and perspectives on websites.
So, sometimes I say, affiliate approval is actually a bit mystical, really…
There’s no surefire way to determine what kind of website will definitely get approved for an affiliate account. All we can say is,
When comparing several websites, we might feel that one website has a slightly higher chance of approval, but that’s about it.
In this stage of affiliate approval, it’s really a case of miracles happening. You have to build multiple websites. Also…
You need to consider your approval costs. If the cost of building your own website and getting approval is higher than buying an affiliate account, then it’s better to buy one.
However, when buying affiliate accounts, be sure to consider the characteristics of each affiliate program. For example…
With FlexOffers, even if you buy an account, they’ll still continue to review your website. If it doesn’t meet their standards, it won’t matter.
Every affiliate program has its own characteristics, and the more you work with them, the more familiar you’ll become with their processes.
I previously said that top-tier affiliates aren’t worth the effort, but now I take that back…
Based on the top-tier affiliates we’ve worked with, each affiliate program has significant differences in their characteristics, and we’ve gained a lot of experience with each. This experience is valuable because it’s earned over time.
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About English Website Development
English website development involves three dimensions, and if you understand these three aspects, the websites you create will generally be problem-free.
Website Theme
Website Category
Fundamental Requirements for Websites
The choice of website theme should align with the website’s category and purpose, rather than just opting for magazine-style themes.
For example, if your website is a review-based blog, even the simplest blog theme would suffice.
I suggest using three types of themes for building websites: magazine, blog, and e-commerce.
Website category is one of the most frequently asked questions. I used to recommend specific categories based on the offers we were handling at the time,
but I don’t do that anymore because if I recommend, everyone will just focus on those categories, resulting in a lot of repetition and potentially affecting affiliate approvals.
So, what category your website should be in is quite simple. Log into the affiliate platform and see which categories of offers are available.
If it’s relatively easy to get approval for a certain category, then build websites around that.
If it’s challenging to get approval, analyze which categories have less competition from affiliate site owners, and build websites in those categories.
Lastly, there are some basic things every website must have, such as:
- Privacy and Contact pages.
- Original content – no direct copying from other websites.
- Website structure should adhere to SEO standards, such as URL rewriting, breadcrumb navigation, previous and next posts, TDK writing, and so on.
At the very least, your website should appear to meet SEO standards. I’ve seen some students who haven’t even written TDK for their homepage. If you claim your website is optimized for Google SEO but overlook such basics, you might be underestimating affiliate managers.
Affiliate accounts…
are the first hurdle in the affiliate marketing and can be quite challenging. Once you solve this problem, the rest of the process becomes much smoother.
